backgroundOS is the complete operating system for in-store media businesses — device fleet management, content scheduling, client portals, hardware tracking, and advertising network tools. Self-hosted. Fully yours.
backgroundOS is the full-stack platform that powers an in-store audio and digital signage business — from the Pi on the shelf to the client portal to the advertising network. Built in production, now available for others to run.
Monitor, manage, and command hundreds of Raspberry Pi and SBC devices across your network. Real-time heartbeat, SSH tunnel access, hardware inventory, fault tracking.
Music libraries, ad schedules, digital signage, playlists — all managed from a single dashboard. Hierarchical scheduling walks the station tree automatically.
Your clients self-serve their content approvals, raise support tickets, and track their device status. Advertisers manage campaigns and get proof-of-play reports.
Built for markets where WhatsApp is the primary communication channel. Inbound messages become tickets. Outbound notifications use Meta-approved templates.
backgroundOS is for companies that run in-store media as a business — managing devices across multiple client locations. If that's you, read on.
You manage in-store audio or digital signage for multiple retailers. You need a system to deploy devices, schedule content, and keep everything running without a full engineering team.
The platform is designed for the realities of emerging markets — load shedding, intermittent connectivity, WhatsApp as the primary communication channel, and cash-heavy economies.
You already sell audio advertising. In-store is the natural next channel — your advertisers want purchase-moment reach, you want new inventory. backgroundOS is the infrastructure.
Every feature ships battle-tested — built because we needed it, not because it looked good on a roadmap.
Every device sends a heartbeat every minute. Online, stale, offline — you know before your clients do. SSH tunnel access for remote diagnostics.
● Live in productionContent schedules cascade from network → station → device. Override at any level. One schedule change updates hundreds of devices simultaneously.
● Live in productionTrack every board from procurement to deployment. Fault reports, courier tracking, replacement devices — all linked to the relevant ticket and node.
● Live in productionYour clients log in under your brand. They see their fleet, raise tickets, approve content, and track campaigns — without ever emailing or calling your team.
● Live in productionManage advertiser campaigns across your network. Play-count reporting, time-of-day targeting, chain-by-chain or store-by-store deployment.
● Live in productionInbound WhatsApp → ticket. Outbound status updates via Meta-approved templates. Email notifications for all ticket and content events.
◑ Shipping Q2 2026Track service contracts, generate invoices, and reconcile ad campaign spend — all from within the platform. No separate billing tool required.
○ PlannedOperate multiple independent networks from a single backgroundOS instance. Different brands, different geographies, fully isolated data.
○ PlannedWe're finalising the onboarding flow, documentation, and self-serve deployment tooling. The core platform is live. Licensing opens Q2 2026.
One-command install on your own VPS. Docker-based, documented, supported.
Per-device pricing with a generous free tier for small networks.
Full setup guides, API reference, and runbooks for production operations.
Join the waitlist and we'll reach out when early access opens. Early operators get priority onboarding, direct support from the team, and locked-in launch pricing.